How can knowledge management support design-driven innovation?
There is many ways that knowledge managment can support design-driven innovation. We have to first see how the design thinking happens. The three main ideas are inspiration, ideation, and implementation. Inspiration for the cicumstances (be they a problem, an opportunity, or both) that motivates the search for solutions; 'ideation' for the process of generating, developing, and testing ideas that may lead to solutions; and 'implementation', for the charting of a path market. Projects will loop back through these spaces - particulary the first two - more than once as ideas are refined and new directions taken. Another good that knowledge management can support design-driven innovation is through taking a systems view. Many of the world's most successful brands create breakthrough ideas that are inspired by a deep understanding of consumer's lives and use the principles of design to innovate and build value. Sometimes innovation has to account for vast differences in cultural and socioeconmic conditions. In such cases design thinking can suggest creative alternatives to the assumptions made in developed societies. A good example is the Nintendo Wii. The cusomters wanted Nintendo to releash a gaming system that was more user-friendly. Nintendo then took it upon their developers to come up with a gaming system.
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